The Hitchhiker's Guide to Game Advertising
Tuesday, March 17
11:00AM - 12:00PM
Hyatt Regency Austin
Zilker Ballroom 4
208 Barton Springs Rd
Gameplay dynamics have changed significantly in the past few years as a result of new technology, and social and mobile adoption. It is important to understand the changing dynamics of both gamers and gaming to understand the advertising opportunities that games afford brands and marketers. Increasingly, savvy marketers put games in the context of highly engaging entertainment content that represents significant opportunity to engage a wide demographic target 24 hours a day, seven days a week. This panel of industry leaders from the IAB Games Committee will discuss the evolving and dynamic gamer landscape: The two main categories of games that can be played across multiple devices, and the three types of advertising formats available to marketers and agencies with examples of the future evolution of game advertising. You'll walk away with actionable insights on how to tap into game advertising with this highly engaging content.
CEO & Co-Founder
Kym Nelson serves as Senior Vice President of Sales at Twitch TV. In this role since May 2013, she has created Twitch Media Group, launching an inside, direct-sales media group at Twitch. She is re...Show the rest
Kym Nelson serves as Senior Vice President of Sales at Twitch TV. In this role since May 2013, she has created Twitch Media Group, launching an inside, direct-sales media group at Twitch. She is responsible for creating and leading a world-class sales organization that delivers completely new and innovative digital solutions on a platform that is spearheading digital media as we know it today. Twitch is the world’s largest live-streaming video platform reaching over 38MM unique visitors globally and over 9MM unique visitors in the United States.
Prior to this role, Kym was Vice President, West Coast sales at IGN Entertainment. In this role, she led the company’s award-winning advertising sales team in developing strategic digital marketing programs that deliver superior return on investment for leading game publishers, advertisers and agencies. Kym has focused on developing strategies and programs that bring consumer brands together with games that deliver wins for game publishers.Hide the rest
VP/GM - Nielsen Games
Michael is one of the leading authorities in the games space, having conducted research for games and digital entertainment for the past 10 years at Nielsen, one of the largest and highly regarded ...Show the rest
Michael is one of the leading authorities in the games space, having conducted research for games and digital entertainment for the past 10 years at Nielsen, one of the largest and highly regarded research firms in the world. He is a UCLA undergraduate and received his MBA there as well.Hide the rest