2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Longform Journalism: What Is It and What's Next?

Sunday, March 15
3:30PM - 4:30PM

Hyatt Regency Austin
Zilker Ballroom 1
208 Barton Springs Rd

Longform journalism is nothing new. Books and magazines have been doing “longform” for centuries. What is new is the kind of journalism that uses some of the tools that we did not have a couple years ago. These tools remove you from where you are and take you on a journey in a way that a tweet or a blog post is not going to do. This is the kind of journalism that continues the story beyond the written word so that as you are reading, you are inside the journey of the story. That kind of “immersive storytelling” is what is new.

This panel of some of the foremost leaders in “immersive storytelling” will discuss their thoughts on the future of the medium. This will include what’s next in content enhancements, how new audiences are identified and retained, the impact of this platform on public discussion, and finally we will attempt to rebrand this content for the world.


#sxsw #longform


Chad Millman

Editor in Chief, ESPN.com/ESPN The Magazine


Chad Millman, Editor in Chief of ESPN The Magazine, joined The Mag as an associate editor in 1998. A year later he left to write "The Odds" -- about a trio of Vegas bookmakers and wiseguys -- and t...

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David Nassar

VP of Communications

The Brookings Institution

David Nassar, a digital media and social media specialist, has 20 years of experience in the United States and internationally developing effective public affairs, political and non-profit campaign...

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Joey Marburger

Dir of Digital Prod & Design

The Washington Post

Susan Glasser



Susan Glasser is the Editor of POLITICO. She was also the founding editor of POLITICO Magazine, the award-winning publication featuring both long-form reporting and opinion journalism. Launched in ...

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