I help my clients, my teams and my company navigate radical shifts in the digital marketplace by crafting and implementing multi-channel digital strategy designed to spark innovation within an organization. My practical experience as a senior digital strategist has been expressed through numerous, successful consumer brand and ecommerce web rebuilds, mobile application launches, product launch campaigns and first-to-market social and digital innovations. Clients have included Apple, Toshiba, American Express, Motorola, W Hotels, National Geographic, and NIVEA Skincare.

This well-tread roadmap informs my frequent role in defining then driving changes in culture and staff disciplines to meet a growing demand for digital and specifically mobile intelligence and solutions. I guide an array of nimble, multi-disciplinary teams in execution of first-to-launch brand and product retailing experiences as part of broad programmatic marketing initiatives.

Lisa is a results-oriented marketing strategist with over 10 years of combined client and agency experience in the automotive industry. Lisa formulated Scion’s youth marketing strategy and oversaw the execution of print, TV, radio and digital advertising as well as engagement marketing and media planning. She led the Toyota department responsible for corporate strategy to grow Toyota, Lexus and Scion brands based on consumer and competitive insights.