2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Content Personalization For Web Teams of All Sizes

Saturday, March 14
3:30PM - 3:45PM

Austin Convention Center
Ballroom B
Austin Convention Center


Many new platforms now offer capabilities for personalized content, serving different targeted experiences to even the anonymous user. They run the gamut from highly effective usable tools, to unusable bluffs. Web strategists and site managers are broadly excited by the prospect of personalizing content for an obvious reason: getting the right content to the right user at the right time can not only increase conversions and user satisfaction, it also fundamentally solves the oldest problem of the web—the contradiction between too many possibilities and not enough space.

Currently very few organizations are making use of these capabilities, because of time, knowledge, and logistical gaps. In this session, personalization expert John Berndt will provide a way into this new web skill, discussing the approaches to personalization of systems like Sitecore, Drupal, Episerver, and Maxymiser, and talk about real-world operational scenarios, strategy, training, execution, and tracking.


#sxsw #one2oneweb


John Berndt


The Berndt Group

John Berndt is a national expert in content management systems (CMS), content personalization and web strategy. A first generation Internet entrepreneur who began building sites for Mosaic 1.0, he ...

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