Digital Health: to be indispensable, it must be invisible

Here’s a great idea: medicines should be tailored to you – your lifestyle, your behavior, your support network, your genes. Proteus Digital Health has created Digital Medicines to connect each pill you take to the wealth of information available online. In this way, you can understand your daily health patterns, tailor a routine to your needs, and ensure that you get the most benefit possible from your medications.

And here’s a challenge: build a consumer-focused medical grade product that is approved by regulators and also invited into our every day lives. Product success is simultaneously determined by regulators, who focus on safety and risk, as well as consumers, who expect an engaging, intuitive and ever-evolving product.
This talk is for anyone who wants to take their digital health products from great to indispensable. Our medical products should be fun, intuitive, ever-evolving and, most importantly, all about you.