Retail Tech: What Does the Future Have In-Store?
Monday, March 16
9:30AM - 10:30AM
110 E 2nd St
Customer expectation is rapidly accelerating. It outpaces the ability of retailers to keep up. And mobile? Uhh, not only did iOS8 redefine what “mobile” even means (btw your phone isn’t mobile… you are. It’s just in your pocket), BUT almost every retailer and their mother has started producing wearable tech.
What does this mean? Well, stores are no longer the end-all-be-all. Their value is their influence on the path to purchase. Stores, my friends, are a touch point. A channel. And they’re changing so rapidly that the boundaries of stores, delivery, and even “associates” are changing by the day.
So we’ll get into it. How to gather the same data in store as online. How to gather new data (e.g it's possible to measure your heart rate with infrared from 30’ away), and how to intelligently cut through the noise of all the emerging tech in the retail space so you hear about what’s worked, what’s failed, and leave with a framework for how to assess your retail strategy moving forward.
Dir, Target's Technology Innovation
SVP of eCommerce, Mktg & Retail
Head of Retail Innovation
Healey Cypher is an eBay technology evangelist and leads the Retail Innovation group for eBay, Inc. Healey joined eBay in 2010 with the acquisition of Milo.com where he was VP of Business Developme...Show the rest
Healey Cypher is an eBay technology evangelist and leads the Retail Innovation group for eBay, Inc. Healey joined eBay in 2010 with the acquisition of Milo.com where he was VP of Business Development and responsible for relationships with the largest retailers around the United States. Shortly after the acquisition, he served as the Chief of Staff of Global Product Management for eBay Marketplaces.
Healey is recognized as a leader in the retail space, hosting Next Generation of Retail Stores session at SXSW Interactive 2014, and regularly participating in NRF & Shop.org events. He is often interview by top-tier media including CNN, Fast Company, USA Today, Inc. magazine and The Washington Post.
Healey's passion is for retail innovation, and he spends a significant amount of energy pulling together technologies from teams within eBay, Inc. to form new and unparalleled user experiences in the physical retail world.Hide the rest