Simplify everything. Motto or mantra, I consider it a business principle. As a strategist, marketer and customer advocate, I’m obsessed with tearing down the walls of complexity that agencies and technology companies have built between themselves and the brands they serve. At the core of every great digital experience I’ve worked on is the desire to connect people. We don't need jargon, we need ideas. We don't need negotiation, we need collaboration. We don't need anymore complexity than the world has already given us. We need to create simplicity.

For over thirteen years, my focus has been the delivery of excellent communication. I'm a conveyor of ideas, a storyteller.

I lead Janrain's strategy organization where we work with brands, agencies and system integrators to define, execute and measure digital identity programs that help organizations market to consumers more effectively.

Tyler Willis is the Vice President of Business Development at Unified, the social operating platform selected by companies like Lenovo, Deep Focus, and more than 600 other large brands and agencies. An accomplished executive and angel investor, Willis specializes in helping early-stage startups become world class businesses. He has helped grow companies like Involver (over one million customers), Hired (over two billion dollars in job offers created), and BranchOut (over twenty-five million users). Willis is a frequent public speaker, and has given well-received talks at companies and conferences across the world, including for audiences at Microsoft, Oracle, MIT, South by Southwest, and the American Marketing Association. His presentations on innovation, entrepreneurship, and marketing, have been described as “very insightful and educational with an excellent ability to balance trends, techniques and strategies with concrete advice and real-life examples.