Is Using Your Users OK? Debating User Monetization
Monday, March 16
11:00AM - 12:00PM
110 E 2nd St
Consumer apps and services are defaulting to monetization strategies based on buying and selling personal information. That is, selling access to their users, or access to their users’ data. This extends into the advertising and martech landscapes which is designed to help brands capture more and more data about their users with the promise of better monetization strategies based on leveraging that data, but the end result is a mad scramble for every app, service, vendor, or platform to collect as much data about users as possible, often without a fully fledged notion of how it will be used now, and no guarantees of its use in the future.
Where is this gold rush for user data heading? Users seem to trade their data away willingly, but is there a backlash brewing? And what should the default relationship between a user and a service be with regards to their data?
Ad and martech will tell you it's a value exchange, but what will trust mean around user data over the next 5 years?
Simplify everything. Motto or mantra, I consider it a business principle. As a strategist, marketer and customer advocate, I’m obsessed with tearing down the walls of complexity that agencies and t...Show the rest
Simplify everything. Motto or mantra, I consider it a business principle. As a strategist, marketer and customer advocate, I’m obsessed with tearing down the walls of complexity that agencies and technology companies have built between themselves and the brands they serve. At the core of every great digital experience I’ve worked on is the desire to connect people. We don't need jargon, we need ideas. We don't need negotiation, we need collaboration. We don't need anymore complexity than the world has already given us. We need to create simplicity.
For over thirteen years, my focus has been the delivery of excellent communication. I'm a conveyor of ideas, a storyteller.
I lead Janrain's strategy organization where we work with brands, agencies and system integrators to define, execute and measure digital identity programs that help organizations market to consumers more effectively.Hide the rest
Business Dev Mgr
Tyler Willis is the Vice President of Business Development at Unified, the social operating platform selected by companies like Lenovo, Deep Focus, and more than 600 other large brands and agencies...Show the rest
Tyler Willis is the Vice President of Business Development at Unified, the social operating platform selected by companies like Lenovo, Deep Focus, and more than 600 other large brands and agencies. An accomplished executive and angel investor, Willis specializes in helping early-stage startups become world class businesses. He has helped grow companies like Involver (over one million customers), Hired (over two billion dollars in job offers created), and BranchOut (over twenty-five million users). Willis is a frequent public speaker, and has given well-received talks at companies and conferences across the world, including for audiences at Microsoft, Oracle, MIT, South by Southwest, and the American Marketing Association. His presentations on innovation, entrepreneurship, and marketing, have been described as “very insightful and educational with an excellent ability to balance trends, techniques and strategies with concrete advice and real-life examples.Hide the rest