2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Analog and Digital: Synching an Engagement Campaign

Saturday, March 14
11:00AM - 12:00PM

Austin Convention Center
Room 18ABCD
Austin Convention Center

The team behind the theatrical and PBS documentary Last Days in Vietnam (directed & produced by Rory Kennedy) will take the audience on the journey from a premiere at Sundance, to a nationwide theatrical release, to digital content creation and online roll out, to a community engagement campaign, and an eventual PBS broadcast. It's a wild 15-month ride. Buckle up.

There was a time when you produced a documentary and it played in theaters or aired on TV. Period. How things have changed! Today, a documentary premieres at a festival then has a theatrical release and a television broadcast. It has a big digital presence with expanded content that needs both to stand alone and to serve as marketing for the film. There is community engagement around the documentary and the digital content, and, for sure, a huge social media roll out. So how do you make sure, in today's transmedia, multi-platform world, that everything is working in synch and moving toward a common goal? Q&A welcome.


#sxsw #LastDays


Keven McAlester


Standard Pictures

Keven McAlester is a filmmaker based in Los Angeles. He has directed two award-winning documentary features (You’re Gonna Miss Me, nominated for an Independent Spirit Award, and The Dungeon Masters...

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Lauren Prestileo

Series Producer, American Experience

American Experience — PBS

Lauren Prestileo currently serves at Series Manager for the PBS series American Experience. In that role, she oversees the marketing and digital teams for the series, and works collaboratively with...

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Mark Samels

Exec Producer

American Experience/WGBH

Mark Samels was named executive producer of AMERICAN EXPERIENCE, PBS’ flagship history series, in 2003. Under Samels' leadership, the series has been honored with nearly every industry award, inclu...

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Film Badge, Interactive Badge, Gold Badge, Platinum Badge
Solo / Dual / Panel
Entertainment and Immersion

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