2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

How Software Design Can Reduce Energy Consumption

Saturday, March 14
12:45PM - 1:00PM

Austin Convention Center
Ballroom C
Austin Convention Center


Some of the biggest challenges in the energy world have nothing to do with power plants, greenhouse gases or new technology; they have everything to do with design. That’s because design drives human behavior and human behavior drives energy demand. Reducing energy consumption extends beyond developing hardware technology -- it lies in motivating consumers to change their behavior. But the question remains: as a designer, how do you build products that encourage great decision-making and motivate specific behaviors from users?

Deena Rosen, VP of User Experience at Opower, will explain Opower's proven approach to designing to change behavior around energy use. She'll highlight how all designers can practice Behavioral Design to drive the outcomes they're passionate about, including an introduction to basic behavioral science, real-world examples, and actionable takeaways.


#sxsw #UX4Change


Deena Rosen

VP User Experience


Deena Rosen is a product designer who specializes in influencing behavior to benefit society. As the head of the user experience team at Opower, she leads the design of products that nudge people t...

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