2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

First Date to I Do: 4 Keys to mHealth Engagement

Tuesday, March 17
11:00AM - 11:15AM

Austin Convention Center
Ballroom B
Austin Convention Center

Iap33515

Single and ready to mingle? First things first — make yourself look good. Creating a successful mobile app? Same deal. But much like dating, once you’ve hooked your users with a striking app icon and gorgeous home screen, you’ve got to put in work to build and maintain a healthy, everlasting relationship. Long-term engagement takes more than a pretty interface.

Get your users to say “I do.” John de Souza, the president of consumer business at Physicians Interactive, will discuss how to create the app experience of your users’ dreams through the four pillars of mHealth engagement:

Emotion: Get your users to fall in lust with relevant, eye-catching photos and content that provides an emotional connection.

Immersive: Show your depth with rich, informative content.

Customer: Make them feel heard by talking to them often. Listen to and act upon their feedback.

Peer: Support and inspire them by providing highly active user communities where they can get answers and advice.

Hashtags

#sxsw #EngageMe

Presenters

John de Souza

Pres of Consumer Business

MedHelp

John de Souza is the President of MedHelp, the consumer division and subsidiary of Physician Interactive, a leader in digital multi-channel healthcare marketing solutions. Mr. de Souza is a member ...

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Details

Access
Interactive Badge, Gold Badge, Platinum Badge
Type
Future15
Theme
Health and Medtech
Level
Advanced

Thanks to our sponsors

Miller Lite Esurance AT&T IFC Mazda USA Monster Energy McDonalds logo CapitalOne logo PepsiCo logo Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsor

Phillips logo