2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

A Frank Lloyd Wright Approach To Digital Design

Saturday, March 14
12:30PM - 12:45PM

Austin Convention Center
Ballroom C
Austin Convention Center


Frank Lloyd Wright was a pioneer, an Avant-Garde architect who broke free of the design traditions of his era. His ideals are still used in architecture, and his buildings remain relevant in today’s digital age. As designers, we’re frequently asked to create digital experiences (especially in software) that will have a life expectancy of five to ten years. This is an eternity in “digital” time.

Applying Wright’s principles can help us create experiences that remain relevant in a rapidly evolving world. This session will cover six main aspects of Wright’s approach that can be applied to digital design. According to his philosophy, every design decision and detail should serve a greater purpose. Additionally, his views on materials, layouts, form, function, and environment can inspire our approach our digital design work and even push the medium into new and exciting territories.


#sxsw #DigitalFLW


Kent Eisenhuth

Interaction Designer


Kent has been working in the field of UX design for nearly ten years. During that time, he has led project teams in adopting user-centered design methods to solve complex business and consumer desi...

Show the rest


Interactive Badge, Gold Badge, Platinum Badge
Design and Development

Thanks to our sponsors

Miller Lite Esurance AT&T IFC Mazda USA Monster Energy McDonalds logo CapitalOne logo PepsiCo logo Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsor

Phillips logo