2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Beyond Marketing: How Curation Will Work for You

Saturday, March 14
5:45PM - 6:00PM

Austin Convention Center
Ballroom B
Austin Convention Center


Have you ever felt that there’s more to curation than "content?" Are you limiting your potential as a storyteller, craftsman, or distributor with a narrow view of curation? There’s a way to spend 0.1 percent of your time adding value to the other 99.9 percent. It’s why people fanatically follow food bloggers that help them enjoy faster, tastier, and healthier meals. It’s how someone becomes the go-to social media guy or gal in his or her industry.

After all, don’t you want to find out why Evernote is worth billions, The Huffington Post is a habit for millions, and The Brothers Grimm have dominated our culture for centuries? Get ready to discover a mindset and toolbox to capture, organize, and share anything. You’re about to learn the secrets of harnessing a world of endless information and eliminating the fear of missing out.

What you use your curated experiences for – making buckets of cash, award-winning marketing campaigns, or world domination (for instance) – is up to you.


#sxsw #ExpCurate


Joel Zaslofsky

Chief Experimenter Simplifier & Founder

Value Of Simple

Joel Zaslofsky is the Chief Simplifier and Curator at Value of Simple. In March 2012, two years after a personal renaissance shook him awake, he quit his cushy corporate job to help people simplify...

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