2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

UX and The Heisenberg Uncertainty Principle

Friday, March 13
3:30PM - 4:30PM

JW Marriott
Salon A
110 E 2nd St


User experience (UX) work, a term we use for developing great products, is more than understanding end users and technology; it’s also about understanding how to create a process and environment where great UX can happen.

To do this, we have to be hyper-aware of observer bias and effect, and to use our understanding of meta-handling (The Witness Effect) to our advantage. Sometimes, all it takes is stepping outside yourself for a few moments.

Join us for a kinesthetic, case-study-based conversation on MetaUX: a naked deconstruction of how UX methods can be put to practice in the practice of UX.


#sxsw #heisenberg


Jeff Alpen


Blink UX

Laura Blanchard

Dir of Design

BlaMo Agency

Laura’s career spans 25 years across photography, radio, printed publication, software development, and user experience design. As co-owner and creative director of Put On the Dog from 1998-2008, L...

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