2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

The Link Between Social Media and Box Office

Saturday, March 14
2:20PM - 2:35PM

Austin Convention Center
Room 15
Austin Convention Center

PreAct is an pioneering, long-lead, social media-based film tracking tool that measures the health of a film’s marketing campaign up to 365 days before release. PreAct was developed in-house at premier global talent and literary agency UTA. It began four years ago as a think tank project in the agency’s research department as it attempted to answer the question: Is there a correlation between social media and box office? While researching, unique patterns started to emerge in the data. These trends were eventually quantified and indexed and used by UTA to provide its clients with significant film marketing insight. Seeing an opportunity to help the industry overcome limitations in traditional tracking and establish a new language for film tracking, UTA partnered with leading box office data provider Rentrak to market PreAct to film studios. In less than a year after launching January 2014, more than half the major studios and distribution companies have signed on as subscribers.


David Herrin

Head of Research

United Talent Agency

David Herrin is Head of the Research Department at premier global talent and literary agency UTA where he oversees all agency research activity on behalf of more than 180 agents representing a glob...

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