2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Highball- presented by Technology & Entertainment Industry Groups & Songspace

Sunday, March 15
4:00PM - 7:00PM

Swan Dive
615 Red River St


Please join us for Highball, an official SXSW Interactive day party featuring live music and cocktails presented by Songspace and Bank of America Merrill Lynch Technology & Entertainment Industry Groups.

This is an afternoon hang featuring curated live music, cocktails, and complimentary beverages. 
Our friends at Electric Western will be bringing their wildy successful Nashville rock and roll dance party to Austin, spinning a hand-selected mix of the most danceable popular and obscure 50s and 60s Rock and Roll, Doo Wop, Girl Groups, and Garage Rock. See why GQ Magazine crowned Electric Western hosts of "America's Most Stylish Party." 
Live Music from the best up-and-coming bands of 2015. 
HOUNDMOUTH - NPR Music Artist to See at SXSW 2015 
FUTUREBIRDS - "A stunning second record" - Pitchfork 
MAGIC GIANT - Billboard Magazine 'Artist on the Verge' 
ANDREW COMBS - NPR Music Artist to See at SXSW 2015 
BOOM FOREST - "Transcendently beautiful."- Adam Duritz, Counting Crows


Interactive Badge, Gold Badge, Platinum Badge

Thanks to our sponsors

Miller Lite Esurance AT&T IFC Mazda USA Monster Energy McDonalds logo CapitalOne logo PepsiCo logo Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsor

Phillips logo