In the early days of the mobile economy, marketing an app simply meant running in-app ad campaigns to drive installs. Incenting the app download? No problem. Running a $50K campaign over the weekend to get installs quickly and climb the charts? Sure.

Not anymore! As evidenced by the number of TV ads about apps during the Super Bowl, mobile developers need to start thinking more like traditional media companies. Downloads still matter, of course, but so does content that drives awareness and engagement, which ultimately leads to the install. Come learn how mobile developers are starting to use content marketing as a means to engage consumers, increase downloads and improve retention.