2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Cultural Connections: TV, Digital and the New Mainstream

Tuesday, March 17
3:30PM - 4:30PM

Austin Convention Center
Ballroom E
Austin Convention Center

Digital is portrayed as the big disruptor in media consumption; traditional networks are tremendously cautious when launching digital strategies over fears of audience cannibalization. Latinos, elusive viewers for many networks, overindex in online video viewing, watching over 11 hours of content each month in 2014 (up from 8 hours in 2013). Online video can build cultural connections that transcend media platforms enabling personal relationships between brands, content creators and audiences. A digital first strategy provides an opportunity to engage Latino users and convert them into loyal TV viewers through authentic and compelling content.

Presenters

Lauren Giraldo

Digital Personality

Leon Krauze

News Anchor

Univision

Ray Olmeda

Mktg Mgr / Media & Digital

Miller Coors

Robert Rodriguez

Founder

El Rey Network

Sherman Wright

CEO

Common Ground/MGS

Details

Access
Music Badge, Film Badge, Interactive Badge, Gold Badge, Platinum Badge, Artist Wristband
Type
Solo / Dual / Panel
Theme
Other
Level
Intermediate

Thanks to our sponsors

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Music sponsor

Sonic Bids

Interactive sponsor

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