2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Just Posting "Buy My Album” Doesn’t Work Anymore

Wednesday, March 18
12:30PM - 1:30PM

Austin Convention Center
Room 18D
Austin Convention Center

Technology provides artists a direct relationship with their fans and has created new opportunities for them to tell the story about their album, a change in their sound, or why a particular tour is unique. Over the past year, we’ve seen many artists release their album in unique ways and frame their projects through non-traditional approaches. The same level of thoughtfulness and authenticity in the artist's creative process has now extended to their presence on social media.


#sxsw #BuyMine



Jonathan Hull

Music Partnerships


Lauren Wirtzer-Seawood

Parkwood Entertainment

Eric Hahn

Fame House

Brian Popowitz

Black Box


Music Badge, Platinum Badge, Artist Wristband
Solo / Dual / Panel
Social Media/Websites

Thanks to our sponsors

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Music sponsor

Sonic Bids

Interactive sponsor

Phillips logo