2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

How Tech Companies Are Improving Event Discovery

Saturday, March 21
2:00PM - 3:00PM

Austin Convention Center
Room 17B
Austin Convention Center

From one-click shopping to rideshares, consumer technology has made our lives dramatically easier, yet fans still endure a lot of friction in the process of finding events, buying tickets, and coordinating with friends. Tech companies like Google and Facebook have focused their attention on event discovery, joining innovators like DoStuff Media and Ticketfly in the crusade to make live music a bigger part of our lives. With rich consumer data and powerful personalization algorithms, these companies are launching new experiences that deliver event recommendations to the right audience at the right time. Learn what’s new, what’s coming, and what it means for you.


#sxsw #DiscoverX



Kristina Wallender

VP Mktg


Kristina Wallender is VP of Marketing at Ticketfly where she helps event promoters and venues create better experiences for fans of live events. Before joining Ticketfly, Kristina spent 6 years at ...

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Scott Owens


DoStuff Media

Justin Boyan

Prod Mgr for Events Google Search & Knowledge Graph


Justin is the Product Manager for Events in Google Search and the Knowledge Graph. He joined Google in 2011 from ITA Software, where he was VP of Web Data Integration and Associate Chief Scientist....

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Aditya Koolwal

Prod Mgr/Facebook Events



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