Justin is an former improvising musician, who's bounced back and forth between music and design for the past 15 years.

He is a digital native with over 15 years of building exceptional digital and brand experiences.

He's helped strategize and create branding, websites, marketing and social media strategy for The Safina Foundation, TechCrunch, DST Output, the Environmental Defence Fund, Wordpress, and many others.

He's helped brilliant thought leaders with their web strategy, book marketing (2 NYT bestsellers and counting), and branding, including Fred Krupp, Carl Safina, Chris Brogan, Julien Smith, Charles H. Green and David Maister.

Currently, he's the co-founder and product vision behind mixgeni.us, the world's first Artificial Intelligence Music Production System.

He also co-manage and co-curates Stable, an interdisciplinary arts centre with his wife, renowned choreographer Dana Gingras.
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With nearly a decade in the entertainment industry, Alaina Thetford is no stranger to the independent music world. Growing up in the rich music culture of Memphis, Tennessee, Thetford relocated to Nashville in the early 2000’s in pursuit of a home base that provided a better sense of community. After fulfilling roles of studio engineer, publishing administrator, and digital marketing director – as well as work with IBMA, AES, A2IM, and others – Thetford left her job at an independent record label & entertainment company in 2011 to start her own venture in artist management. Thetford’s company, Train Case Management, specializes in artist management, artist development, brand management, media relations, and tour management.