2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Music UX: Connecting Technology and Experience for Fans

Tuesday, March 17
12:30PM - 1:30PM

Austin Convention Center
Room 12AB
Austin Convention Center

The music industry has never had such a wide array of digital tools and data available as it does today, yet the experience for the music consumers—though seamless and convenient—can be vapid and devoid of human exchange. This creates a gap between how these tools can connect fans & artists and the rich experiences we associate with music's value, such as a concert, or buying a new record. Learn the ways in which creators & content owners can close this gap using more than just gumption. Hear about new technology, growth hacking, user experience testing, and "lean" models that can help content creators focus on creating rich meaningful experiences for their fans.


#sxsw #SXMUX



John Paul

Tech & Mktg Dir


Justin Evans

Co-Founder, VP Prod & Innovation LANDR

Mix Genius

Justin is an former improvising musician, who's bounced back and forth between music and design for the past 15 years.

He is a digital native with over 15 years of building exceptional digital and...

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James Apollo


Internationally renowned artist & producer, James Apollo has rambled through American back pages with trademark landscapes of dark, sultry rocknroll. When not counting telephone poles along the hig...

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Alaina Thetford

Owner/Artist Mgr

Train Case Management

With nearly a decade in the entertainment industry, Alaina Thetford is no stranger to the independent music world. Growing up in the rich music culture of Memphis, Tennessee, Thetford relocated to ...

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Music Badge, Film Badge, Interactive Badge, Gold Badge, Platinum Badge, Artist Wristband
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