2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Band:Smart: 50 Ideas to Make $100K More This Year

Wednesday, March 18
12:30PM - 1:30PM

Austin Convention Center
Artist Central in Ballroom E
Austin Convention Center

Want to make a $100K difference to your band? Spoiler alert-it’s not one big idea, it’s 50 small ones that add up to make a big difference. From booking yourself, playing seven shows per week (instead of five), merchandising ideas and strategies, growing and leveraging a fan base, and touring more efficiently, Martin Atkins’ advice embraces the uphill battle that everyone in the industry faces. Always true to his, “Welcome to the Music Business- You’re Fucked” mentality, you are rest-assured this session will make a strong impact on your bottom line.


#sxsw #100kN2015


Martin Atkins

Music Business Chair

SAE Chicago

Martin Atkins is the definition of entrepreneurial activity in cultural arts endeavors, his 30+ years in the music business spans across genres and borders and industries.

He was a member of Pub...

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