2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Audience Development for Musicians

Thursday, March 19
5:00PM - 6:00PM

Austin Convention Center
Artist Central in Ballroom E
Austin Convention Center

“If you build, they will come” is a dangerous myth. Comedians believe it’s all about the jokes. Musicians believe it’s all about the music. Writers believe it’s all about the words. And it is…until it isn’t. Artists rarely think they’re starting a business. More than other industries, creatives struggle with the ambiguous path to success. Most artists know how to create, but fail to recognize that art is only one part of their job.

Matt Sandler, musician and founder of Chromatik, will discuss a tactical approach to product (music)-market fit and customer (audience) acquisition. Join for a crash course in maximizing your music as a business.


#sxsw #Develop15


Matt Sandler



Matt Sandler is a musician, entrepreneur, and founder of Chromatik. Named one of Entrepreneur Magazine’s “Top 100 Brilliant Companies,” Chromatik is a music technology company redefining how people...

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