2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

How College Music Business Programs Can Help You

Saturday, March 21
2:00PM - 3:00PM

Austin Convention Center
Room 11AB
Austin Convention Center

Many colleges and universities continue to add and/or further develop music business education as part of their curriculum, in order to better prepare aspiring artists and music professionals. Traditional and non-traditional students gain valuable knowledge and experience from these programs. At the same time, many schools also offer various partnership opportunities, including student-run enterprises, internship programs, and research that can serve as a resource for other musicians, entrepreneurs, and businesses. This discussion will center on how, in these and other ways, almost anyone can benefit from utilizing music business programs in higher education.


#sxsw #MusicBiz



Storm Gloor

Assoc Professor, Music & Ent Industry Studies

University of Colorado Denver

Storm Gloor is an associate professor in the Music and Entertainment Industry Studies department of the College of Arts and Media at the University of Colorado Denver. He teaches courses in music m...

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Serona Elton

Chair- Music, Media, & Industry Dept, Assoc Professor

University of Miami

Serona Elton, Esq. is currently an associate professor, Chair of the Music Media & Industry Department, and Director of the Music Business & Entertainment Industries Program at the University of Mi...

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Geoffrey Schulman

Professor, Department Chair - Music Business, Performance + Technology

Austin Community College

Geoffrey Schulman has worked in Texas and Los Angeles on all sides of the music business – in retail, as an artist manager, as an A&R rep, as a radio and marketing director, and as an entrepreneur,...

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Ben O'Hara

Head of Music Business (Higher Education)

Box Hill Institute

Ben O’Hara has taught music business at a number of institutions across Australia, including the Sydney Institute, The University of Tasmania, EORA College, and JMC Academy. He is currently the Hea...

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