2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Surviving the Shift: Rethinking Music and Data

Friday, March 20
2:00PM - 3:00PM

Austin Convention Center
Room 11AB
Austin Convention Center

Mp41431

We are in a massive sea-change, shifting from owning to “renting” music, with change accelerating even YTD 2014 in terms of streaming nearly doubling and our first declines starting last year on digital track purchases in the US. How can “big data” and “little data” help build and expand engagement in this massive shift from owning to “accessing” music?

Hashtags

#sxsw #SurviveMD

Presenters

Gigi Johnson

Inaugural Dir Exec Dir

UCLA Center For Music Innovation/Maremel Institute

Digital media futurist, expert, speaker, and educator. I explore how technology shifts are changing how we relate to each other — directly in how we work together in groups and as individuals, or ...

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Details

Access
Music Badge, Platinum Badge, Artist Wristband
Type
Solo / Dual / Panel
Theme
Data
Level
Intermediate

Thanks to our sponsors

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Music sponsor

Sonic Bids

Interactive sponsor

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