Surviving the Shift: Rethinking Music and Data
We are in a massive sea-change, shifting from owning to “renting” music, with change accelerating even YTD 2014 in terms of streaming nearly doubling and our first declines starting last year on digital track purchases in the US. How can “big data” and “little data” help build and expand engagement in this massive shift from owning to “accessing” music?
Presenters
Gigi Johnson
Inaugural Dir Exec Dir
UCLA Center For Music Innovation/Maremel Institute
Digital media futurist, expert, speaker, and educator. I explore how technology shifts are changing how we relate to each other — directly in how we work together in groups and as individuals, or ...
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Access
Music Badge, Platinum Badge, Artist Wristband
Type
Solo / Dual / Panel
Theme
Data
Level
Intermediate