2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Sync in 2015: Newest Trends, Tools and Techniques

Thursday, March 19
5:00PM - 6:00PM

Austin Convention Center
Room 13AB
Austin Convention Center

Sync licensing is a primary revenue stream for many artists. With the advent of new business models and technologies, artists can continue to generate revenue opportunities beyond just the original placement. We’ll examine the latest developments in synchronization licensing strategy and monetization. Get the details of content ID, micro syncs and multi channel networks, and the best ways to monetize content on YouTube and other online platforms. We will discuss innovative approaches to brand partnerships and strategic syncs as well as outline major deal terms, negotiation tactics, and potential red flags.


#sxsw #SyncN2015



Jennifer Newman Sharpe

Principal Atty

JNS Law Offices/Sparkplug

Jennifer Newman Sharpe is an entertainment, intellectual property, and start up business attorney based in New York. She works closely with creative, entrepreneurial, and innovative clients to deve...

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Josh Rabinowitz

EVP/Dir of Music


Josh Rabinowitz’s mission is to produce a hit record through an ad. Over the past decade and a half, he has written and/or produced over 5,000 tracks for brands globally. These include some of the ...

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Jessica Sobhraj

Mgr/Digital Content Licensing


Jessica Sobhraj is the Manger of Digital Content Licensing for SESAC, the fastest growing and most technologically adept of the nation’s performance rights organizations. In her role at SESAC, Ms. ...

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Ben Kihnel

Dir of Content


Ben Kihnel is the Head of Artist and Label Relations at Rumblefish Inc. Rumblefish is a groundbreaking music and technology company that provides music licensing services to social media and techn...

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Music Badge, Platinum Badge, Artist Wristband
Solo / Dual / Panel

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Music sponsor

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Interactive sponsor

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