A Global View of the Next Digital Music Generation
It's a big world out there. Even the USA and Japan as the top two global markets are polar opposites in terms of recorded music consumption, fan behaviour and engagement.
While the internet is a great leveler, artists, marketers, labels and professionals across the industry must understand that with the next generation of music fans, to go global you will have to get local. We'll examine regional consumption trends, nuances and tips for engaging and selling to fans across the world.
Presenters
Karim Fanous
Head of Research & Insight
Music Ally
Karim Fanous is Head of Research at Music Ally in London, England
At Music Ally we love music, and we love tech. We believe that these worlds should not be battling each other and so our mission f...
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Access
Music Badge, Platinum Badge, Artist Wristband
Type
Solo / Dual / Panel
Theme
International
Level
Intermediate