2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Give It Away Now: The “Value” In Free Music

Thursday, March 19
12:30PM - 1:30PM

Austin Convention Center
Room 15
Austin Convention Center

Free music is everywhere. Music fans listen to Pandora and Spotify all day at no cost to them. Publishers grant gratis synch licenses to low budget productions for promotional value. Across the industry, artists, songwriters and those who represent them are bombarded with "opportunities" to give their intellectual property away, and many do for various reasons. Granting access to music for free or at rock bottom fees has become standard in the industry; whereas the significant implications of doing so remain largely unexamined. We’ll take a look at how giving music away can change the course of your career or business and how to use the practice to your advantage.


#sxsw #giveitaway



Heather Trussell


Memory Lane Music Group/Royalty Solutions Corp

Heather Trussell joined Memory Lane Music in 2001 after receiving her MA in Music Business from New York University. She has been instrumental in the growth and stability of the company including ...

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Jennifer Stilson

VP Of Creative Music Integration at VH1


Deborah Mannis-Gardner

Owner & Pres

DMG Clearances

For the past 20 years Deborah has gained recognition not only in the music industry but also in the video game, film, DVD, and television industries as well. She works with top labels such as Atla...

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Paula Savastano

SSA Music

Cheetah Chrome

It's a long way from CBGB to the Grand Ole Opry, and Nashville might not be the first town that comes to mind when you hear the name Cheetah Chrome, but the iconic punk rocker has actually called M...

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Music Badge, Platinum Badge, Artist Wristband
Solo / Dual / Panel

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