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New Ways for Artists to Make Money

Tuesday, March 17
11:00AM - 12:00PM

Hilton Austin Downtown
Salon A
500 E 4th St

Come debate the newest music monetization platforms, including the big platforms such as BandPage, Spotify and SoundCloud, to emerging models such as freemium, downstream and fan segmentation. Hany Nada, a top investor in music startups, will discuss ways artists can combine monetization methods to generate optimum revenues. Find out how to take a “whales, dolphins, and minnows” approach to monetization, using free recorded music to reel in minnows (a large fan base), and then offering special content to convert some fans to dolphins (regular paying customers) and others to whales (super fans willing to pay for premium experiences).

Hashtags

#sxsw #StartupV

Presenters

Hany Nada

Managing Partner

GGV Capital

Hany Nada is a founding partner of GGV Capital and has worked as a long-term partner to help build over 150 high-growth companies over the past decade. He is a trusted resource to public and privat...

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