2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

The Devil You Don't Know: Artists & Direct Deals

Thursday, March 19
12:30PM - 1:30PM

Austin Convention Center
Room 18D
Austin Convention Center

Major labels and publishers tout the benefits of “direct deals” and “free market rates.” But are they telling artists the whole story? While it’s possible that direct deals might lead to higher rates, it’s just as likely that the opposite will occur, as rightsholders rush to undercut one another. Artists would cede leverage to just a handful of powerful industry players, with no guarantee bigger paydays. At a time where we desperately need more transparency, are direct deals a step in the opposite direction? We'll examine the issues at play in Washington DC, and in the marketplace and what they might mean for the most important players in the space: music creators.


#sxsw #Devil2015



Casey Rae

Interim Exec Dir

Future of Music Coalition

Casey Rae is VP for Policy and Education at Future of Music Coalition. He is also a musician, recording engineer, educator and journalist. Casey regularly speaks on issues such as new business mode...

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Vickie Nauman

Principal & Owner

Simon Dennett

SVP, Strategic Business Dev

Kobalt Music

Keith Bernstein


Crunch Digital


Music Badge, Platinum Badge, Artist Wristband
Solo / Dual / Panel
Digital Music/Streaming

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