2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

The (Real) Market Value of a Music Placement

Thursday, March 19
2:00PM - 3:00PM

Austin Convention Center
Room 17A
Austin Convention Center

In today’s ever-fluctuating music biz paradigm, one of the few things rarely disputed is the "value" of a film, TV, video game or advertising placement. We all know the tale of the band that went from unknown to household name based on the strength of an iTunes commercial or a prominent use on a hit show. But, how does that translate to the average artist and do all placements stack up? Using real-world case studies, this panel will discuss the unique alchemy that often has to exist to make a single music supervision moment truly hit and translate into quantitative career results, as well as the variety of factors to consider when determining the potential worth of a music use.


#sxsw #RealValue


Antony Bland


CandyShop Management

Antony spent a decade at Chrysalis Music, primarily running the International Department and working with artists such as Portishead, Spiritualized and Outkast, as well as developing songwriters fr...

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Lysandra Woods

Licensing Creative TV + Film

Third Side Music

Lysandra Woods is the Head of TV & Film at Third Side Music, an independent music publisher with a boutique roster of North American and International artists, composers, and labels, including Ninj...

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Rebecca Rienks

Music Supervisor

E! Entertainment/NBCUniversal

Rebecca Rienks oversees all music content for E! Entertainment Television, including music for marketing, branding and programming. She serves as music supervisor or creative executive on a variet...

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Rochelle Holguin

VP of Music, MTV Brands

Viacom/MTV Networks

Rochelle leads the music supervision strategy across MTV, MTV2 and Logo's programming, promos and specials. She works with artists to create dynamic opportunities between music and television. Roc...

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Music Badge, Film Badge, Gold Badge, Platinum Badge, Artist Wristband
Solo / Dual / Panel
Supervision/Music Placement

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