2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Beyond Genre: How To Better Connect Fans w/ Music

Wednesday, March 18
11:00AM - 12:00PM

Austin Convention Center
Room 17B
Austin Convention Center

In the very near future, genre will no longer be the primary way of classifying music. Not only are both fans and artists chaffing against the limitations of an archaic system designed for physical stores with limited shelf space, music services are competing with each other to find new ways to intelligently deliver the right music at the right time in ways simple genre classifications can’t provide. The metadata and tagging capabilities of digital files to classify music by mood, activity, location, and even crowdsourced custom definitions allows for far greater flexibility. This panel will examine the technical possibilities and execution of moving to a post-genre music world.



Terry Weerasinghe

VP of Music Svcs


Terry Weerasinghe became Beatport’s first VP of Music Services in late 2013. He oversees all label supplier relations and global supply chain operation responsibilities. Additionally, he is charged...

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Ty Roberts

Chief Strategy Officer & Co-Founder


Ty is the Chief Strategy Officer for Gracenote and is tasked with developing long-term strategy and identifying new areas of growth for the company. Ty co-founded Gracenote when his company ION mer...

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Glenn McDonald

Data Alchemist

The Echo Nest/Spotify

Glenn McDonald is a Principal Engineer and Data Alchemist for the Echo Nest at Spotify where he spends his time turning interesting data into meaningful and useful data, or sometimes vice versa. He...

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Bill Wilson

VP of Digital Strategy & Business Dev

Music Business Association

As Vice President of Digital Strategy and Business Development, Bill Wilson leads the charge on all things digital at the Music Business Association (Music Biz), including initiatives such as metad...

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Music Badge, Platinum Badge, Artist Wristband
Solo / Dual / Panel

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