Curating the Stream: Reaching 1M Spins Before Radio
Friday, March 20
2:00PM - 3:00PM
Austin Convention Center
Austin Convention Center
The importance of the homepage is declining, streaming is increasing, and sharing across many different platforms is becoming the one of the only ways (if not the only way) consumers discover entertainment, news, and music. Curation is becoming more critical as users encounter a firehose of content.
Hear how representatives from three major streaming platforms, management companies, and record labels work together to expose music to different types of music fans, what moves the needle for streams, and what curation means for the future of music and the artist's career.
Dir of Digital Mktg
Rachel Barnhard works in digital marketing at artist management firm, Borman Entertainment. She helps manage digital marketing, streaming, and partner promotions, with a passion for fan experience,...Show the rest
Rachel Barnhard works in digital marketing at artist management firm, Borman Entertainment. She helps manage digital marketing, streaming, and partner promotions, with a passion for fan experience, on behalf of the Borman roster.
Previously, she co-founded BigData Marketing, a data-driven technology company focused on interactive marketing and e-commerce.
She has worked on marketing & promotions for artists such as Lady Antebellum, Keith Urban, Alison Krauss, My Morning Jacket, Michael Franti, Martina McBride and many others.
Originally from Wichita, KS, Rachel moved to Nashville in 2004. She received her MBA from Vanderbilt University's Owen Graduate School of Management and Bachelor's from Indiana University. She is a member of SOURCE, the CMA, a Leadership Music & SOLID alumna, and volunteers with the Thistle Stop Cafe, a venture of Thistle Farms.Hide the rest
SVP Music Industry Group
In July 2014, Lars moved from the label side to Pandora to help further leverage its scale and unique technology to create new opportunity and value for artists, labels and the entire music ecosys...Show the rest
In July 2014, Lars moved from the label side to Pandora to help further leverage its scale and unique technology to create new opportunity and value for artists, labels and the entire music ecosystem.
In early 2014 he directed Columbia's digital campaign for Pharrell Williams. He conceived and executed 24Hoursof Happiness, a Global Digital campaign to celebrate the United Nations International Day of Happiness, with the UN Foundation, Pharrell's production company iamOTHER, & Youtube. The campaign generated over 211 million social impressions in 36 hours.
In 2013 he directed digital marketing for Daft Punk's Album RANDOM ACCESS MEMORIES, driving exponential growth for the single and album in viral activity, sending the album to #1 in the US and over 20 other countries.
With over 15+ years in digital media, he has created groundbreaking products, promotions and businesses for many high profile employers, partners, clients and artists.Hide the rest