2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Curating the Stream: Reaching 1M Spins Before Radio

Friday, March 20
2:00PM - 3:00PM

Austin Convention Center
Room 17B
Austin Convention Center

The importance of the homepage is declining, streaming is increasing, and sharing across many different platforms is becoming the one of the only ways (if not the only way) consumers discover entertainment, news, and music. Curation is becoming more critical as users encounter a firehose of content.

Hear how representatives from three major streaming platforms, management companies, and record labels work together to expose music to different types of music fans, what moves the needle for streams, and what curation means for the future of music and the artist's career.


#sxsw #1MSpins



Rachel Whitney

Dir of Digital Mktg

Borman Entertainment

Rachel Barnhard works in digital marketing at artist management firm, Borman Entertainment. She helps manage digital marketing, streaming, and partner promotions, with a passion for fan experience,...

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Lars Murray

SVP Music Industry Group


In July 2014, Lars moved from the label side to Pandora to help further leverage its scale and unique technology to create new opportunity and value for artists, labels and the entire music ecosys...

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Joe Armenia

Head Label & Artist Rel


Annie Ortmeier

Dir of Digital Mktg

UMG Nashville


Music Badge, Platinum Badge, Artist Wristband
Solo / Dual / Panel
Digital Music/Streaming

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