Curating the Stream: Reaching 1M Spins Before Radio
The importance of the homepage is declining, streaming is increasing, and sharing across many different platforms is becoming the one of the only ways (if not the only way) consumers discover entertainment, news, and music. Curation is becoming more critical as users encounter a firehose of content.
Hear how representatives from three major streaming platforms, management companies, and record labels work together to expose music to different types of music fans, what moves the needle for streams, and what curation means for the future of music and the artist's career.
Presenters
Rachel Whitney
Dir of Digital Mktg
Borman Entertainment
Rachel Barnhard works in digital marketing at artist management firm, Borman Entertainment. She helps manage digital marketing, streaming, and partner promotions, with a passion for fan experience,...
Show the restLars Murray
SVP Music Industry Group
Pandora
In July 2014, Lars moved from the label side to Pandora to help further leverage its scale and unique technology to create new opportunity and value for artists, labels and the entire music ecosys...
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