2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

How to Fill a Club When You Play Sheboygan

Thursday, March 19
12:30PM - 1:30PM

Austin Convention Center
Room 9BC
Austin Convention Center

Publicists, artists and artist management are often frustrated in their efforts to generate good attendance at shows away from home. There are fewer local print publications, especially in smaller markets, and those that exist often provide little or no music coverage. At the same time, new types of media have now established themselves and traditional alternative outlets now are more responsive to independent publicists and artists than ever before. Even so, getting the word out and filling a club in tertiary markets is a challenge.

We will discuss how to locate the pertinent media in tour markets large and small and how to communicate with them most effectively.


#sxsw #FillAClub



Howard Wuelfing


Howlin' Wuelf Media Inc

Howard Wuelfing is the owner of Howlin' Wuelf, founded in 2002. He is a veteran of 12 years with Columbia Records preceded by an additional 4 years with JEM Records. Before that, he played in vari...

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Rey Roldan


Another Reybee Production Inc

Rey Roldan is a veteran of the music industry, both as a publicist and journalist at I.R.S. Records, Mammoth Records, Jive /Silvertone/Zomba Recordings, KSA Public Relations and Island Def Jam, for...

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Regina Joskow

Dir of Pub

Rounder Records

Ken Weinstein


Big Hassle Media


Music Badge, Platinum Badge, Artist Wristband
Solo / Dual / Panel

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