That Sync-ing Feeling!
Why is it that certain songs get tons of sync and other songs that seem perfect for sync don't get used? We will take example songs in several different genres and styles, then discuss what makes them work so well to picture. We’ll examine production style, lyric content, arrangement, song structure, pacing, and the more intangible qualities that make a song a “sync monster”. We’ll also discuss current trends, songs that drive those trends, and the language of creative briefs (words like "swagger", "anthemic" and "unexpected"). Panelists share their favorite uses and songs they keep in their “go to” playlists for projects, and we'll discuss the concept of "emotional shorthand" in sync.
Presenters
Keith D'Arcy
Creative Licensing
Songs Music Publishing
Keith D'Arcy oversees Creative Licensing and Catalog Acquisition at SONGS Music Publishing. With 18 years of professional experience as a music producer and supervisor at EMI Music Publishing, Uni...
Show the restKasey Truman
Music Supervisor
Chop Shop Music
JT Griffith
Music Supervisor
Nike
JT Griffith works in Portland, OR as Nike's internal music supervisor working globally within the company's brand connections group. Since 1993 he's experienced a variety of aspects in the music bu...
Show the restAndrew Kahn
Music Supervisor
Good Ear Music Supervision
Andrew Kahn works as an independent music supervisor at his company Good Ear Music Supervision (GEMS), focusing on ads for brands such as Nike, Apple, Google, Target, adidas, Southern Comfort, ESPN...
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