2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

That Sync-ing Feeling!

Friday, March 20
5:00PM - 6:00PM

Austin Convention Center
Room 10C
Austin Convention Center

Why is it that certain songs get tons of sync and other songs that seem perfect for sync don't get used? We will take example songs in several different genres and styles, then discuss what makes them work so well to picture. We’ll examine production style, lyric content, arrangement, song structure, pacing, and the more intangible qualities that make a song a “sync monster”. We’ll also discuss current trends, songs that drive those trends, and the language of creative briefs (words like "swagger", "anthemic" and "unexpected"). Panelists share their favorite uses and songs they keep in their “go to” playlists for projects, and we'll discuss the concept of "emotional shorthand" in sync.


#sxsw #SyncING



Keith D'Arcy

Creative Licensing

Songs Music Publishing

Keith D'Arcy oversees Creative Licensing and Catalog Acquisition at SONGS Music Publishing. With 18 years of professional experience as a music producer and supervisor at EMI Music Publishing, Uni...

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Kasey Truman

Music Supervisor

Chop Shop Music

JT Griffith

Music Supervisor


JT Griffith works in Portland, OR as Nike's internal music supervisor working globally within the company's brand connections group. Since 1993 he's experienced a variety of aspects in the music bu...

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Andrew Kahn

Music Supervisor

Good Ear Music Supervision

Andrew Kahn works as an independent music supervisor at his company Good Ear Music Supervision (GEMS), focusing on ads for brands such as Nike, Apple, Google, Target, adidas, Southern Comfort, ESPN...

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Music Badge, Film Badge, Gold Badge, Platinum Badge, Artist Wristband
Solo / Dual / Panel

Thanks to our sponsors

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Music sponsor

Sonic Bids

Interactive sponsor

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