2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Agency: Starting a Creative Firm in a Digital Age

Friday, March 13
1:00PM - 1:20PM

Austin Convention Center
Ballroom G
Austin Convention Center

As large agencies have struggled to adapt to the digital age, they have come to rely on these freelancers and specialists. These specialists have begun forming shops of their own – the new modern version of the agency. Increased marketing fragmentation and brand's need for specialists means that the time has never been better for a freelancers or niche service providers to build their own small firms. All they're missing is the guidance they need to find their footing.

While specialist agencies and freelancers are highly skilled, most have a lot to learn about the mechanics of starting and running an agency. Many of these specialists come from a different background than those who traditionally started agencies: they come from the internet, not the ad world. In Agency, Rick Webb provides a comprehensive guidebook – giving readers the knowledge, strategies, and understanding they'll need to make the exciting transition into...

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Hashtags

#sxsw #Agency

Presenters

Rick Webb

Venture Partner

Quotidian Ventures

Details

Access
Interactive Badge, Gold Badge, Platinum Badge
Type
Book Reading
Theme
Branding and Marketing
Level
Intermediate

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