Fashion Ecommerce Meet Up: Conversion vs Branding?

In fashion, perhaps more than anywhere else, branding is everything. Many brands rely on staying enigmatic, using aspirational photography and inspired physical stores to differentiate.
At the same time, success in e-commerce is determined by laws of conversion, use of conventions and by enabling choice. This is why all profitable online fashion stores look more and more the same. Do you recognize this paradox? Learn how others overcome it.
Presenters
Pieter Jongerius
Partner
Fabrique
Pieter Jongerius is a partner at the Dutch design agency Fabrique.
Originally an Industrial Design Engineer, he specialized in web design as early as 1996, with a special interest in interactio...
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Access
Interactive Badge, Gold Badge, Platinum Badge
Type
Meet Up
Theme
Fashion and Wearable Tech
Level
Beginner