2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

The Future of Playing: Created by You

Monday, March 16
9:30AM - 10:30AM

Hyatt Regency Austin
Zilker Ballroom 4
208 Barton Springs Rd

Consumers and fans have the most powerful marketing tool today… your voice. You have the ability to shape a product and its message. From the next bot for Transformers to the pieces, rules and entire game of Monopoly, and to inclusion of a new word in the official Merriam-Webster Scrabble dictionary — You are the next generation of product development. Hear Victor Lee, VP Digital Marketing of Hasbro talk about the age of authorship and the power of your voice. And be one of the first to see the next fan decided game from Monopoly.


#sxsw #SXSWGaming


Victor Lee

VP Digital Mktg

Hasbro Inc


Free and open to the public. ***Admission subject to venue capacity and age restrictions.
Solo / Dual / Panel

Thanks to our sponsors

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Music sponsor

Sonic Bids

Interactive sponsor

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