Consumers and fans have the most powerful marketing tool today… your voice. You have the ability to shape a product and its message. From the next bot for Transformers to the pieces, rules and entire game of Monopoly, and to inclusion of a new word in the official Merriam-Webster Scrabble dictionary — You are the next generation of product development. Hear Victor Lee, VP Digital Marketing of Hasbro talk about the age of authorship and the power of your voice. And be one of the first to see the next fan decided game from Monopoly.