2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Seducing Strangers: How to Get People to Buy What You’re Selling

Monday, March 16
12:00PM - 12:20PM

Austin Convention Center
Ballroom G
Austin Convention Center

An advertising creative director for more than 25 years and the Mad Men co-producer responsible for Don Draper’s credibility as an advertising genius, Weltman distills everything he knows about the art of persuasion into a playbook of rules, principles, insights, insider anecdotes, and more, all tailored to the fast-changing life in the information economy.

Weltman identifies the four elements of selling – one of which is behind everything from a national television campaign to an email blast. There’s the ad that makes people curious – want to know more? That creates a sense of urgency – limited time offer! That increases market share – why we’re unique, or just better. That protects margins – thank you for your loyalty. Weltman explains how to employ these strategies. Advertising, he argues, is a toolbox, not a tool, and used right it makes people happy. Seducing Strangers shows you how.

“People often ask me questions, o...

Show the rest


#sxsw #Weltman


Joshua Weltman

Author / Seducing Strangers, How to Get People to Buy What You're Selling

Seducing Strangers How To Get People To Buy What You're Selling


Interactive Badge, Gold Badge, Platinum Badge
Book Reading
Branding and Marketing

Thanks to our sponsors

Miller Lite Esurance AT&T IFC Mazda USA Monster Energy McDonalds logo CapitalOne logo PepsiCo logo Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsor

Phillips logo