Will is Head of Strategy and Insights at MindBodyGreen, the fastest growing digital lifestyle media platform where millennials discover and share content on health and happiness. He is a respected trendspotter, thought leader and consumer insights expert. He has worked extensively on mobile technology, emerging media and demographic shifts, including the emergence of Generation Z. He is one of The New York Times' "People of Note in the Advertising Industry." Will has presented at Social Media Week in New York, South by Southwest and other conferences. His thought leadership has been covered in multiple publications including Forbes, the Financial Times, Adweek, Stylus and Britain’s Metro. Prior to joining MindBodyGreen, Will was responsible for global trendspotting at advertising agency J. Walter Thompson. Before that he was a management consultant with Booz & Company and a journalist at Condé Nast Traveler. He is originally from London and completed his undergraduate degree at Princeton University.