2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Fantasy Sports: Changing the Fan Experience Daily

Sunday, March 15
12:30PM - 1:30PM

Four Seasons
Ballroom AB
98 San Jacinto Blvd

Perhaps nothing has made a greater impact on the sports fan experience than fantasy sports. From the days of reading the box scores in the newspaper and mailing your league standings to friends to pulling a smartphone out of your pocket and having your league at your fingertips, fantasy sports have been at the forefront of innovation in sports. Leagues like the NBA and NFL love fantasy thanks to the impact it has on fan engagement and the increased consumption of both analysis and live events. And now with the rise of daily fantasy leagues, the landscape is changing. Season-long leagues are still immensely popular, but new fantasy players are entering the market. How does the fan experience differentiate between daily players and those in season-long leagues? Join the leaders of two of fantasy sports’ biggest players as they discuss and debate what fantasy’s future impact will be for sports fans across the globe.


#sxsw #SXsports


Clifton Ma at SXSW

Clifton Ma

Head of Fantasy Sports


Clifton Ma is the Senior Director of Fantasy Sports at Yahoo, where he oversees strategy, operations, monetization, and partnerships. He has been at Yahoo since 2007 and has worked across various Y...

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Matthew Berry

Sr Fantasy Analyst


Nigel Eccles at SXSW

Nigel Eccles



Nigel Eccles is the co-founder and CEO of FanDuel, the industry leading one-day fantasy sports company, redefining the way fans watch live games and experience sports entertainment.

Under Eccles’ ...

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