2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

The Ticket as Currency: Access to Entertainment in Sport

Sunday, March 15
5:00PM - 6:00PM

Four Seasons
Ballroom CD
98 San Jacinto Blvd

Ticketing, the meta-media of sports and the foundation of the industry’s economic engine, is under-going a radical 21st Century transformation. In many respects, in-venue competition is becoming secondary to the ticketholder’s gameday experience and the lure of TV everywhere. What does it mean for teams, leagues and sponsors in the burgeoning domain of live event entertainment? What does it mean for fanship and the cultural traditions embedded in generations of partisan spectators?


#sxsw #SXsports


Barry Kahn



Mark Pannes


Stadio Della Roma

For over two decades Mark has built and revitalized sports and entertainment businesses in the US, UK and Europe. His track record includes each club he worked with across 17 seasons making the pla...

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Michael Cramer

Program MGR

The Texas Program in Sports and Media

Michael Cramer is the executive director of TPSM. A former president of the Texas Rangers and the Dallas Stars and, more recently, a professor in sports management at New York University, Cramer is...

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Todd Fleming

Vice President, Sales

Legends Sales & Marketing


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