2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Problem Solvers: Compensating College Athletes for Their Likeness

Friday, March 13
11:00AM - 12:00PM

Four Seasons
San Jacinto
98 San Jacinto Blvd

A federal judge ruled last year that college football and basketball players are entitled to a share of the licensing revenue in big-time college sports. If the ruling stands, it could reshape the collegiate landscape, allowing colleges to create trust funds to pay players for the use of their images and likenesses. Are we headed toward a future where college athletes can have endorsement deals and earn income off their names? In what creative ways might universities revamp their licensing arrangements with athletes in mind?

Hashtags

#sxsw #SXsports

Presenters

Brad Wolverton at SXSW

Brad Wolverton

Sr Writer

The Chronicle of Higher Education

Brad has covered college athletics since 2005, focusing on the confluence of money and sports on campus. Before joining The Chronicle, he wrote about sports business for BusinessWeek. He has publis...

Show the rest

Emmanuel Acho

NFL Athlete

Philadelphia Eagles

Gary Gertzog at SXSW

Gary Gertzog

EVP of Business Affairs

Fanatics

Gary is responsible for business affairs, government affairs, legal and corporate development across all facets of the company, while also playing a significant role with Fanatics strategic plannin...

Show the rest

Details

Access
Film Badge, Interactive Badge, Gold Badge, Platinum Badge
Type
Solo / Dual / Panel
Theme
Sports
Level
Beginner

Thanks to our sponsors

Miller Lite Esurance AT&T IFC Mazda USA Monster Energy McDonalds logo CapitalOne logo PepsiCo logo Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsor

Phillips logo