Problem Solvers: Compensating College Athletes for Their Likeness
A federal judge ruled last year that college football and basketball players are entitled to a share of the licensing revenue in big-time college sports. If the ruling stands, it could reshape the collegiate landscape, allowing colleges to create trust funds to pay players for the use of their images and likenesses. Are we headed toward a future where college athletes can have endorsement deals and earn income off their names? In what creative ways might universities revamp their licensing arrangements with athletes in mind?
Presenters
Brad Wolverton
Sr Writer
The Chronicle of Higher Education
Brad has covered college athletics since 2005, focusing on the confluence of money and sports on campus. Before joining The Chronicle, he wrote about sports business for BusinessWeek. He has publis...
Show the restEmmanuel Acho
NFL Athlete
Philadelphia Eagles
Gary Gertzog
EVP of Business Affairs
Fanatics
Gary is responsible for business affairs, government affairs, legal and corporate development across all facets of the company, while also playing a significant role with Fanatics strategic plannin...
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