King launched Candy Crush Saga over two years ago and it remains one of the most popular entertainment franchises of all time. Since then, King has also launched a number of other games that have hit the top of the mobile charts, including Candy Crush Soda Saga, the sister title to Candy Crush Saga. Join a game developer and data scientist from King as they discuss how they combine art and science to build long-lasting game franchises that keep players coming back over the long term.