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How to Remain Relevant in Today’s Digital Age

Friday, March 13
12:30PM - 1:30PM

Austin Convention Center
Ballroom D
Austin Convention Center

Whether it’s watching the game, catching highlights or sharing updates with friends, more of the sports experience is happening on mobile devices. While consumers are more enthralled with the content on their devices, how can one remain relevant in today’s digital age? Charles Barkley, one of the biggest names in sports, remains relevant with his entertaining wit, complete candor and feel good persona as a studio analyst for TNT’s Inside the NBA and CBS and Turner’s NCAA Division I Men’s Championship coverage. Instead of sharing his thoughts about a team or a player on social, he gains our attention on TV through open and honest basketball analysis and personal anecdotes. While plugged-in and aware of the rapidly growing digital and mobile revolution,he chooses to attract fans through the larger screen rather than the small. Barkley and Deitsch will discuss how one can balance today’s ever-changing digital landscape and still maintain relevancy with traditional platforms.

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Presenters

Charles Barkley

Turner Sports Analyst

Turner Sports Turner Broadcasting

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Charles Barkley is in his 15th full season as an NBA studio analyst for TNT’s Emmy® award-winning studio show Inside the NBA. • Barkley won the 2012 Sports Emmy® Award as Outstanding Sports Personality – Studio Analyst • Since 2011, Barkley has served as a studio analyst for CBS and Turner’s NCAA Division I Men’s Championship coverage. • Barkley was named the 2002 "Personality of the Year" by Sports Illustrated. CAREER • Drafted fifth overall out of Auburn University by Philadelphia in 1984, Barkley spent 16 seasons in the NBA with the 76ers (1984-92), Phoenix Suns (1992-1996) and Houston Rockets (1996-2000). • Barkley retired after the 1999-2000 NBA season and was inducted into the Naismith Memorial Basketball Hall of Fame in 2006. He was also inducted into the National Collegiate Basketball Hall of Fame in 2008. • Barkley won the NBA MVP Award in 1993, is a five-time All-NBA first team selection and was a member of 11 All-Star teams. • While representing the United States, Barkley was the leading scorer for the gold medal-winning 1992 Olympic Dream Team and the 1996 Olympic Team. • Named one of the 50 Greatest Players in NBA History, Barkley is 20th all-time in NBA scoring and upon his retirement was one of only four players in NBA history with at least 23,000 points, 12,000 rebounds, and 4,000 assists. • Barkley is a member of Auburn University’s All-Century team and was inducted into the Alabama Sports Hall of Fame in 2001. • Since 2001, Auburn University, the 76ers and Suns have retired Barkley’s No. 34 jersey. PERSONAL • Barkley has authored four books: Who’s Afraid of a Large Black Man? (2005), I May Be Wrong but I Doubt It (2002), Sir Charles (1995) and Outrageous! (1992). • Barkley has made numerous donations to the Auburn University Foundation, the Cornerstone Schools in Alabama, Leeds High School (his alma mater), Macedonia Baptist Church (Leeds, AL) and the Minority Health & Research Center at UAB Birmingham.

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Richard Deitsch

Media Reporter

Sports Illustrated

Richard Deitsch is a writer and editor at Sports Illustrated, SI.com and TheMMQB.com. He has covered seven Olympic Games, NCAA championships and Super Bowls, and worked for nearly every division of...

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