2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Using Biometrics to Find Engagement "Moments" in Connected Devices

Sunday, March 15
5:00PM - 6:00PM

Austin Convention Center
Room 18ABCD
Austin Convention Center

Kiip CEO Brian Wong teamed up with IPG Media Lab to run a biometric study on consumer engagement. Volunteers allowed their heart rates, facial expressions, gaze and more to be monitored while they interacted with games and apps on mobile. By analyzing the data from this study, Brian was able to pinpoint the exact moments when users were happiest and most engaged. He then found that by acting in that moment, he could transfer those feelings of goodwill onto relevant brands to increase purchase intent.

In this detailed presentation, Brian demonstrates how marketers are leveraging this information to engage consumers around the world. Listeners will walk away understanding how to better connect with their consumers on mobile, as well as across upcoming connected devices.


Brian Wong

CEO & Co-Founder


Kiip (pronounced “keep”) redefines how brands connect with consumers through a rewards platform that targets “achievement moments” in mobile games and apps. This innovative approach to mobile marke...

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