2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Solving the Millennial Content Challenge

Monday, March 16
9:30AM - 10:30AM

Hyatt Regency Austin
Texas Ballroom 2-3
208 Barton Springs Rd

What are the new and UNEXPECTED expectations of Millennials with regards to: 1) overall media content strategy; 2) content creation as an experience; 3) shared experiences as content and; 4) customer experience of content

In this interactive session, the leading Millennials expert--Jason Dorsey--will reveal brand new Research that looks at Millennials and their content expectations as well as lead a conversation on what is working now with Millennials--and what to avoid that sounds good!

Jason has been featured on 60 Minutes, 20/20, The Today Show and dozens more. He will be joined by one of the leading executives on content as a customer experience. The combination of presenters will help you to separate Millennial myth from fact (we don't all have tattoos--just on TV), think differently about Millennials and content engagement, and make sure you leave with specific actions you can use right away.

This will be an interactive session so bring your questions!


#sxsw #Millennial


Jason Dorsey

Chief Strategy Officer

The Center For Generational Kinetics LLC

Jason Dorsey is Chief Strategy Officer at The Center for Generational Kinetics. His passion is solving tough generational challenges. His clients include the biggest brands in the world and venture...

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Joseph Gagnon

SVP, GM, Cloud Solutions

Aspect Software

Joe Gagnon is SVP and GM of Cloud Solutions for Aspect Software. He is passionate about determining new ways content and technology can enhance engagement, learning and customer experience. Previou...

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Content and Distribution

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