2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Social Media: Balancing Data and Intuition

Monday, March 16
12:30PM - 1:30PM

JW Marriott
Room 205
110 E 2nd St

ATTENTION: This session requires advance signup to attend. For Online Schedule: Please utilize the RSVP link below the description to reserve your seat. For SXSW GO App: Use the RSVP 'Find a Timeslot' link. You must have a SXSW Interactive, Gold, or Platinum badge to attend, and, you must have an activated SXsocial account (social.sxsw.com) to reserve a seat. If you have any issues with signing up, please email support@sxsw.com. VERY IMPORTANT: Because of the limited space, we recommend you arrive at least 15 minutes prior to the published start time of this session. If you have not checked in at the room you RSVPed for at least five minutes prior to the session start time, you may lose your seat to an attendee in the waiting list line.

With the proliferation of analytics that have recently emerged in social media, there has been significant growth in the establishment of best practices for fashion brands and retailers ali...

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Cannon Tekstar Hodge

Dir of Social Media

Social Media Consultant

Cannon Tekstar Hodge has worked in the fashion social media industry for almost a decade. She ran social media for the NYC-based luxury retailer, Bergdorf Goodman, for over 8 years, and is current...

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Katalina Sharkey de Solis

Self-Employed Fashion/Luxury Digital Consultant

Katalina Sharkey de Solis has worked in the luxury digital sector for well over a decade--both in-house as the Director of Digital for Chanel, and other brands such as Bottega Veneta and L'Oreal, a...

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