2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

AJ+ Presents the Future of Engagement

Tuesday, March 17
11:00AM - 12:00PM

Austin Convention Center
Next Stage
Austin Convention Center

AJ+ is the recently launched digital-only video news network that was birthed out of the Al Jazeera innovation department. AJ+'s endeavor is to reimagine the news for a mobile-centric generation. Join us as representatives from various AJ+ departments take a deep dive into the challenges and opportunities that social media platforms provide for content producers to have a one-on-one relationship with their audiences on established and emerging networks. Millions of people still get their news from broadcast TV, but there is a whole generation of digital natives who rely on social streams to stay informed about global current events. The future of engagement lies in creating custom content for social channels, not repurposing TV footage. Highlights of this panel will include discussions on how the AJ+ app is reinventing the concept of a news story, live coverage of the Mike Brown protests in Ferguson, and the role data analysis plays in growing digital communities from scratch.


#sxsw #NextStage


Brooke Minters

Sr Producer


Dena Takruri



Hugh O'Connor

UX Lead


Jigar Mehta

Engagement Lead



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