Stand Out and Break In: Startup Go to Market Guide
Monday, March 16
11:00AM - 12:00PM
Radisson Town Lake
111 E Cesar Chavez
If you thought securing funding or building your product was the hard part -- think again. Learning how to approach your market and show clients the value of your solution can prove to be a huge challenge. However, you don’t have to go it alone. The truth is that nearly all companies either want to be like a startup or be a startup’s friend. Now is the time to take advantage of the relationships that will help your business grow, and with the right strategy you can make a big impact. Join Colleen Hayes, IBM Director of Ecosystem Development, to learn how to plan your go-to-market strategy and leverage the right partnerships to your advantage. Colleen will be joined by two successful entrepreneurs – Eric Gore, President of MutualMind, and Michael Gresty, CEO of Rifiniti – who will share their secrets of success.
Presented by IBM
Dir, IBM Ecosystem Dev Startups, Academia & Mktg
Colleen Hayes is currently Director - Worldwide Startups, Academia and Marketing for IBM Ecosystem Development organization. In this role, she is responsible for advancing IBM’s strategic growth in...Show the rest
Colleen Hayes is currently Director - Worldwide Startups, Academia and Marketing for IBM Ecosystem Development organization. In this role, she is responsible for advancing IBM’s strategic growth initiatives building a global ecosystem. Her scope of leadership includes execution in 170 countries and spans business development and marketing strategies to engage startups and build skills for IBM technology in the marketplace.
Colleen joined IBM in 1998 where she held a broad range of strategy and marketing positions at local, national and international levels. Prior to IBM, Colleen served as the Director of Tourism Marketing for the Mall of America. Colleen received her MBA from Kellogg School of Management, Northwestern University, and holds a Bachelors of Arts degree in Communications.Hide the rest