2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Stand Out and Break In: Startup Go to Market Guide

Monday, March 16
11:00AM - 12:00PM

Radisson Town Lake
Riverside Ballroom
111 E Cesar Chavez

If you thought securing funding or building your product was the hard part -- think again. Learning how to approach your market and show clients the value of your solution can prove to be a huge challenge. However, you don’t have to go it alone. The truth is that nearly all companies either want to be like a startup or be a startup’s friend. Now is the time to take advantage of the relationships that will help your business grow, and with the right strategy you can make a big impact. Join Colleen Hayes, IBM Director of Ecosystem Development, to learn how to plan your go-to-market strategy and leverage the right partnerships to your advantage. Colleen will be joined by two successful entrepreneurs – Eric Gore, President of MutualMind, and Michael Gresty, CEO of Rifiniti – who will share their secrets of success.
Presented by IBM


#sxsw #IBMGE


Colleen Hayes

Dir, IBM Ecosystem Dev Startups, Academia & Mktg


Colleen Hayes is currently Director - Worldwide Startups, Academia and Marketing for IBM Ecosystem Development organization. In this role, she is responsible for advancing IBM’s strategic growth in...

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Eric Gore


Mutual Mind

Michael Gresty




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