2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Step Up Your Game: How to Win the M-Commerce Race

Friday, March 13
5:00PM - 6:00PM

JW Marriott
Room 206
110 E 2nd St

While an established industry leader in tech, mobile gaming remains a foreigner in the fashion and retail landscape. Yet studies show that women spend 1/3 of the time they are on their phones playing games, nearly 2x the amount of time spent on social media. So how can brands stay at the center of their customer’s attention after they finish passively looking at photos and start actively engaging on other mobile platforms? Enter Covet Fashion, the mobile game that digitizes brands’ collections and puts them at the fingertips of over 1.6m users competing for best style. Spending 30 minutes within the app a day, users get to virtually shop, style and even directly purchase their favorite items from today’s top brands, leading to a 50% boost in brand awareness among our partners. Covet Fashion is a pioneer in the entertainment marketing space and offers brands a chance to go beyond native advertising on a proven platform to make an influential impression during the purchasing journey.


#sxsw #SXstyle


Blair Ethington

VP Brands & Mktg

Covet Fashion

After launching mobile styling game Covet Fashion, Blair Ethington is recognized as the woman who brought gaming to women. The only girl in a household with three brothers, Blair learned to never t...

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Mandi Meng

Dir of Digital Media & ECommerce

French Connection


Interactive Badge, Gold Badge, Platinum Badge
Solo / Dual / Panel
Fashion and Wearable Tech

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Music sponsor

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Interactive sponsor

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